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SEO/SEM Optimization Specialist

Results for Sciences / Psychology

SEO/SEM Analysts are responsible for discovering, developing and engaging internet users for an organization. This includes developing and carrying out search engine optimization (SEO) and search engine marketing (SEM) strategies, optimizing client content, and testing and analyzing results.

Hybrid Jobs: Directly related to transferable skills of degree and work/life experiences.

Career Snapshot

Salary Range

$30000 - $90000

Alternative job titles

  • SEO Consultant
  • SEO/SEM Optimization Specialist
  • Search Engine Optimizer

NOC Codes

n/a

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Education Requirements

Normally Needed

Bachelor's Degree in Marketing, Professional Communications, Communications & Media Studies, or Computer Science.

Career Pathway Advice

Before Graduation

  • Gain Work Experiences. (e.g., Co-op Education, Internships, Work Integrated Learning).
  • Be Curious. Ask questions about the work environment and day-to-day tasks of a job. This includes reaching out to professionals in the field, faculty, counsellors/advisors, neighbours and friends.
  • Develop Power Skills. (e.g., oral and written communication, teamwork & leadership, problem solving, critical thinking, innovation & creativity, and engaging diversity).
  • Know Your Transferable Skills. Understand how the skills you are learning in your program meet or transfer to the requirements of your intended job.
  • Develop Digital Literacy. Be able to find, communicate, create, and edit files online (e.g., Word, Excel, Outlook, Adobe).
  • Be Grade Point Average (GPA) Aware. Know the minimum grade point average needed for admission to your desired graduate or professional program (if applicable).
  • Pursue Mentorship and Network Opportunities. (e.g., information interviews, developing relationships with someone working in the field, joining professional organizations, job shadowing, or volunteering).
  • Prepare Your Job Search Documents. (e.g., LinkedIn profile, CV/Resume, cover letter, and portfolio).
  • Practice your Interview Skills. Research common interview questions employers use, develop short stories you can use to demonstrate your skills and experience, and seek help from a career centre, family, or friends to do mock interviews.

After Graduation

  • Seek mentorship from co-workers and supervisors.
  • Participate in ongoing learning and professional development.
  • Build network relationships with other industry professionals.
  • Keep your job search documents updated.
  • Research the training opportunities offered by your employer.
  • Build your brand by using social media, LinkedIn, and through professional memberships or associations.

Spotlight Requirements

  • Appropriate experience and SEO related industry certification. (This may involve digital marketing certifications.)

Note: You should always confirm admission requirements for your desired program with your intended university.

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